Meet the Father of UX
Learn about Donald Norman, a pioneering figure in the field of user experience design, and his contributions to shaping the principles and practices of UX design.
Donald Norman, often referred to as the "Father of UX," is a pioneering figure in the field of user experience design. With a background in cognitive science and psychology, Norman has made significant contributions to our understanding of how people interact with technology. He coined the term "user experience" and emphasized the importance of designing products that are both usable and enjoyable for users. Norman's influential books, such as "The Design of Everyday Things" and "Emotional Design," have become essential reading for designers seeking to create user-centered experiences. Through his writing, teaching, and consulting work, Norman has inspired countless designers to prioritize user needs and emotions in their design process, leaving a lasting legacy in the world of UX design.